The Master of Digital Marketing program is one of the qualitative postgraduate programs offered by the College of Business Administration at Northern Borders University through the Department of Marketing and aims to prepare distinguished academic and professional leaders who possess advanced knowledge and research and applied skills in the fields of digital marketing and data analytics enabling them to keep pace with the rapid transformations in the digital business environment promote innovation build exceptional customer experiences and achieve competitive sustainability.

The program is offered in the system of courses and thesis and in the regular study mode with a total of 36 credit hours and is held at the headquarters of the Faculty of Business Administration at the University of the Northern Borders in the city of Arar. The program also focuses on developing specialized knowledge in emarketing strategies digital brand management social media marketing digital consumer behavior analysis and content marketing in addition to developing scientific research skills and using advanced analysis tools and artificial intelligence in understanding the market and making datadriven marketing decisions.

1- Developing the student's abilities to analyze and apply digital marketing strategies

2- Enabling the student to be able to research and analyze data to guide marketing decisions.

3- Providing the student with the necessary skills to design implement and evaluate digital campaigns that enhance community participation.

4- Raising students' readiness for the labor market in digital marketing by mastering the skills of planning implementation measurement and improvement.

The program includes a set of core and elective courses that cover multiple aspects of the field of marketing.

The study plan can be viewed here:  Click Here

• The applicant must be a Saudi citizen or hold a valid legal residency if he is a non Saudi.
• The applicant must have a bachelor's degree provided that the cumulative average in the bachelor's degree should not be less than 2.00 out of 4.00 or 3.00 out of 5.00 or its equivalent. The Department Council may make an exception to this provided that the cumulative average is not less than 1.5 out of 4.00 or 2.5 out of 5.00 or its equivalent.
• The applicant must be a graduate of a Saudi university or a university recognized by the Ministry of Education and if the certificate is issued from outside the Kingdom it must be officially equivalent according to the approved regulations.
• The applicant must submit two scientific recommendations from professors who have previously taught him or her.
• The applicant must be of good conduct and behavior

After completing the program, graduates can work in a variety of jobs such as

• Digital Marketing Manager
• Social Media Marketing Specialist
• SEO Specialist
• Digital Content Manager
• Marketing Data Analyst
• PPC Campaign Manager
• Digital Marketing Consultant
• Digital Marketing Developer
• Digital Relationship Officer
• Online Business Development Manager
• Digital Marketing Research Specialist
• Teaching in Universities and Institutes
• Master of Digital Marketing Program