| Characteristics of Northern Borders University graduates |
Learning outcomes of Northern Borders University graduates for undergraduate programs |
|---|---|
National Identity | Demonstrate a high level of ethical and responsible academic and professional behavior in the field of specialization, represented by integrity, participation in finding constructive solutions to some societal issues, and commitment to responsible citizenship |
Self-management Critical thinking | Demonstrate the ability to manage oneself, self-learn and think critically, take initiative in improving performance according to specific standards, and provide evidence and arguments to support decisions independently. |
Digital culture | Use effective information, and analytical, mathematical, and statistical techniques to analyze data, propose solutions, and solve problems through critical thinking. |
Teamwork | The ability to lead a collective work team, bear responsibility for performing tasks and developing work, effectively achieve the team’s goals, and enhance the health, psychological, and social aspects. |
Entrepreneurship | Identifying the functions of entrepreneurship and their requirements in implementing successful business projects. |
Communication skills | Communicate effectively both orally and in writing using appropriate forms of presentation, scientific language, and appropriate reasoning for various issues and interactions with beneficiaries. |
Learning Outcomes of the Bachelor of Marketing Program
Knowledge and Understanding
| Program Learning Outcomes |
|---|
| Knowledge and Understanding |
| Understand theories and methods related to various fields related to the discipline of marketing and related fields (financial, managerial, quantitative and legal) |
| It reviews marketing practices and their role in achieving the organization's vision and goals |
| It selects the right marketing mix for the organization based on marketing research and market study |
| Identify technical, analytical and creative methods in the field of marketing that are essential for solving problems and making appropriate decisions |
| Skills |
| Collect, analyze, and interpret data related to marketing activities to evaluate and process new information, concepts, and evidence from a range of sources, and apply the conclusions in systems management and structure them effectively when solving problems |
| Devises an integrated marketing plan that achieves the organization's goals |
| It analyzes consumer behaviors and needs |
| Conducts marketing research and studies |
| Values, Independence and Responsibility |
| Adheres to the ethics of the marketing profession |
| Engage with stakeholders with credibility and transparency |
| Actively participates in teamwork and community development |
Teaching and learning strategies applied to achieve the learning outcomes of the program
Learning Outcomes
Consistent teaching and learning strategies | Learning Outcomes of the Program |
|---|---|
| Lecture, Interactive Teaching, Summarizing | Understand theories and methods related to various fields related to the discipline of marketing and related fields (financial, managerial, quantitative and legal) |
| Dialogue and Discussion, KWL Cognitive Building, Brainstorming | It reviews marketing practices and their role in achieving the organization's vision and goals |
| Cognitive Construction KWL problem based learning | It selects the right marketing mix for the organization based on marketing research and market study |
| Knowing the technical analytical and creative methods in the field of marketing that are essential for solving problems and making appropriate decisions | Dialogue and discussion, reciprocal teaching, problem based learning, self paced learning. |
| Collect analyze, and interpret data related to marketing activities to evaluate and process new information concepts, and evidence from a range of sources and apply the conclusions in systems management and structure them effectively when solving problems | Guided discovery inquiry problem based learning |
| Devises an integrated marketing plan that achieves the organizations goals | Inquiry self learning |
| It analyzes consumer behaviors and needs | Guided discovery, problem based learning self paced learning |
| Conducts marketing research and studies | Problem based learning role playing |
| Adheres to the ethics of the marketing profession | Dialogue and discussion problem based learning role playing |
| Engage with stakeholders with credibility and transparency | Dialogue and discussion role playing, self learning. |
| Actively participates in teamwork and community development | Dialogue and discussion problem based learning role playing |
Methods of evaluating program learning outcomes
learning outcomes of the program | Learning strategies |
|---|---|
| Written Tests Essays Written Tests Objective Open Book Test Oral Tests | Understand theories and methods related to various fields related to the marketing discipline and related fields financial managerial quantitative and legal |
| Written Tests Essays Written Tests Objective Open Book Test Oral Tests | It reviews marketing practices and their role in achieving the organizations vision and goals |
| Written Tests Essays Written Tests Objective Open Book Test Oral Tests | It selects the right marketing mix for the organization based on marketing research and market study |
| Written Tests Essays Written Tests Objective Open Book Test Case Study Debate Evaluation Based on Field Training | He knows the technical analytical and creative methods in the field of marketing that are essential for solving problems and making appropriate decisions |
| Open book testing simulation role playing, field based calendar projects | Collect analyze and interpret data related to marketing activities to evaluate and process new information concepts and evidence from a range of sources and apply the conclusions in systems management and structure them effectively when solving problems |
| Open Book Quiz Simulation Role Playing Quiz Debate Discussion Field Training Based Calendar Problem Based Assessment | Devises an integrated marketing plan that achieves the organizations goals |
| Open Book Quiz Simulation Role Playing Quiz Debate Discussion Field Training Based Calendar Problem Based Assessment | It analyzes consumer behaviors and needs |
| Open book testing simulation role playing projects problem based calendar | Conducts marketing research and studies |
| Discussion problem based assessment | Adheres to the ethics of the marketing profession |
| Discussion presentations | Engage with stakeholders with credibility and transparency |
| Simulation Role playing Discussion | Actively participates in teamwork and community development |